Reputation the Best Tool

Cooper Electric photo from Enquirer 150x150 Reputation the Best Tool
Reputation the Best Tool
Cincinnati, OH - Jeff Wallner - Enquirer 
Electrical Contractors are among those hit hardest by the recession, with nearly 40 percent unemployment industrywide. And yet Cooper Electric has not laid off a single employee due to lack of work.

To the contrary, the 65-year-old South Cumminsville firm plans to hire additional staff next year in advance of a projected 20 percent increase in the $4 million in revenues estimated for 2011.

So how did they do it?

Company president Greg Hyland says it's the result of a commitment to customer satisfaction and retention, and a successful strategy built around a process called thermography.

"We've been able to keep the recession at bay," Hyland says. "Seventy percent of our business is repeats and referrals. That's a reflection of the people here. You're only as good as your last job. You can flush a 30 year relationship down the drain if you botch it."

That's why Cooper Electric created its Thermography Division more than a decade ago. Thermography is the use of infrared thermal imaging cameras to see inside electric equipment to uncover hot spots or other potential service issues before they result in a costly mechanical failure.

Cooper Electric's high-definition imaging provides a highly accurate measurement of heat that can reveal bad connections, overcurrent and poor insulation or ventilation.

Thermography is relatively old technology, and it's widely used throughout the industry. But Cooper Electric has parlayed the process into a preventive maintenance toll that has helped increase value for its customers and build-long term relationships.
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